Answering a few key questions can make a big, bright difference.


There are a variety of reasons that selling whitening products in the dental office can be difficult. But it’s not for the lack of an audience. Whitening products are among the highest-selling (and highest-priced) dental products sold in retail. How can you bring some of that business back into the dental practice? We’re glad you asked. And, speaking of asking, here are 6 “W” questions you can use to help.

WHO

Identifying candidates for whitening products can be a sensitive task – but it doesn’t need to be one you avoid. Trust yourself and your relationship with your patients, and respectfully ask about their needs.

WHAT

Everyone feels more comfortable speaking about topics they thoroughly understand. Having an in-depth understanding of the features and benefits of different whitening products can make you much more comfortable recommending them.

WHEN

Even if a patient isn’t strongly considering a teeth-whitening treatment today, they may investigate their options later. By positioning yourself as a whitening expert, you can be their go-to regardless of when they seek treatment.

WHERE

Whether an in-office whitening treatment or at-home option is best for a patient is dependent on several variables. By considering these factors – including product performance, patient health and practice workflow – you can offer the perfect solution to each patient.

WHY

The answer to this one seems obvious. The reasons to whiten are fairly surface-level (or, perhaps just beneath it). But when you think about why a patient wants to whiten, you can connect with them and find a solution that benefits everyone.

WHITEN

Finally, it’s time to think about whitening. Patterson offers a wide array of whitening products that enable you to choose which ones fit your treatment philosophy. Below, you can see some amazing whitening products and amazing offers.

Whitening Products & Promotions


AT-HOME

IN-OFFICE

 Sinsational Smile Teeth Whitening System Replacement Kit – 25% Carbamide Peroxide, 12/Pkg

Sinsational Smile Whitening System Replacement Kit
Buy 2 Sinsational Smile 12-packs, get 3 in-office treatments free

Patterson Private Label Patient Whitening Kit

Sinsational Smile Teeth Whitening System - Complete Package
Buy 1 complete system, get 1 12-pack of treatments free

Learn more below about whitening from Patterson Dental's blog - Off the Cusp. "Keeping you on the cutting-edge of developments across the dental industry."


A Realistic Guide for Talking to Your Patients About Teeth Whitening

Your patients want to look and feel their best, and that includes sporting their brightest, whitest smiles. That’s why Offering teeth whitening services at your practice is a no-brainer. Every patient is a good candidate for some form of whitening! But how do you break the ice and begin a comfortable, confident conversation? Start with these 5 tips...

Read the full post on Patterson Dental's blog - Off the Cusp


How to Make Your Patients Want to Whiten (With You)

Teeth whitening has grown to be one of the most popular esthetic dental treatments, which is great for the dental biz. But, higher demand means there is more over-the-counter competition than ever before. The good news is your practice DOES stand a chance against these other whitening options! How can you position your offerings as the most appealing, and make patients want to whiten with you?

Find out on Patterson Dental's blog - Off the Cusp